Louis Vuitton is sliding into the fast lane with a bold, decade-long alignment with Formula 1, unveiling itself as an Official Partner of the motorsport giant and claiming Title Partner status for the 2025 Australian Grand Prix. The alliance marks a fresh point in the ongoing mash-up of luxury style and high-octane racing.
When Formula 1 hits its 75th milestone in 2025, expect Louis Vuitton to pop up at marquee circuits from Melbourne to Monaco. For the first time in its history, the house will showcase branded trackside installations on race weekends, underscoring how fashion is weaving into the global sports scene. Its renowned Trophy Trunks, known for previous cameos at events like the FIFA World Cup, will make their way to select podiums, celebrating each triumphant driver.
Louis Vuitton’s early flirtation with motorsports began in 2021, when it designed a one-off Trophy Trunk for the Monaco Grand Prix. This latest move cements its place in the racing world, extending the brand’s tradition of crafting iconic trunks for the biggest competitions on Earth—from the Ballon d’Or to the Olympic Games. And with “Victory travels in Louis Vuitton” as its official tagline, it’s clear the house intends to leave a memorable stamp on racing culture.
The 2025 season opener in Melbourne, set for March 16, will be the first glimpse of this expanded partnership in action. As the brand continues to push boundaries—recently tapping Pharrell Williams to helm menswear—it’s clear that Louis Vuitton is set on blurring the line between the runway and the race track, making speed look downright stylish.
