The 2025 campaign casts Carpenter in sun-dappled scenes that celebrate bold fashion and the Versace way of life.
Versace is ushering in summer with the reveal of its La Vacanza 2025 campaign, a sunlit spectacle starring pop powerhouse Sabrina Carpenter. Photographed by Carlijn Jacobs, the global star embodies the Italian house’s bold spirit through a contemporary lens in a series of vibrant images. This high-wattage collaboration marks Carpenter’s second campaign with Versace, following in the brand’s tradition of enlisting music icons.
Set against a poolside backdrop imbued with classic Hollywood glamour, the campaign’s visuals channel an opulent vacation fantasy reimagined for today. Carpenter poses in chic, cinematic portraits that capture the collection’s pool-to-occasion spirit – one moment splashing in resortwear, the next exuding evening allure. Central to the imagery is Versace’s signature Tag bag, showcased in new animated designs and eye-catching colorways – one a metallic gilded gold, the other a pool-blue turquoise, each carried confidently by Carpenter.
Beyond the fashion, Versace uses La Vacanza to illustrate a full lifestyle vision, blurring the lines between wardrobe, travel, and home. The shoot nods to Versace Home decor and the brand’s broader world, underscoring La Vacanza as a way of living. Carpenter’s presence adds a youthful energy to this milieu, bridging the label’s timeless jet-set glamour with a new generation’s penchant for reinvention. In her own words, “I have always felt empowered when wearing Versace…This La Vacanza collection is exactly that and feels so free and exciting to wear,” Carpenter says, mirroring the campaign’s message of confident self-expression.
