Stella McCartney is taking back the minority stake in her namesake label that she initially sold to LVMH a few years ago. Despite this shift, she plans to maintain a role at the luxury conglomerate as its Global Ambassador on Sustainability, continuing to offer guidance to Bernard Arnault and his executive team on responsible practices.
The British designer, daughter of Paul McCartney, first launched her line in 2001 alongside the Gucci Group (then part of what we now know as Kering). She later moved on from Kering in 2019, surprising the industry by joining forces with LVMH. Now, as economic headwinds push smaller fashion houses to adapt, McCartney’s decision to buy back control echoes the challenges many independents face in an unpredictable market.
This step aligns with the brand’s longstanding devotion to eco-friendly design, which goes beyond shunning leather and fur. McCartney has consistently explored next-gen materials, including recent experiments with mycelium-based alternatives, reaffirming her ambition to reshape luxury from within. Although she is stepping away from direct ownership under LVMH, her advisory position signals that the giant still values her commitment to a cleaner, greener future.
