AMIRI is putting Hollywood’s neon glow front and center for Fall 2025. “Hollywood is where you go to dream – where people go to build, and to rebuild. That’s the nature of the city of Los Angeles. This collection is a homage to Hollywood and to Los Angeles, a celebration of the city I call home. A collection filled with optimism, dreams and love,” says Mike Amiri. Set in a fantasy lounge bar—Club AMIRI—the show captures that after-dark allure with an undercurrent of nostalgia and a new spin on L.A. glamour.
For the first time, AMIRI presents womenswear on the same runway as menswear, a move that feels natural for a label steadily building its global presence. (Last year, the brand opened flagship stores in Tokyo and Las Vegas, underscoring its momentum.) Both lines share a certain energy: a blend of streamlined tailoring and a laid-back Los Angeles ease. Late ‘60s and early ‘70s references sneak in through prints, knits, and silhouettes that evoke that well-loved, lived-in vibe—but without losing a crisp, modern edge.
Slick neckties appear for everyone, while bias-cut evening dresses and knitted columns balance out tuxedos, polished suits, and reimagined vintage-inspired pieces. Crystal embroideries glisten on wool jackets and sweaters, while knitwear sparkles with lurex threads. Rich tones—burgundies, greens, and espresso browns—shift under the show’s lights, creating a cinematic effect. Leather, sometimes embossed or printed with Prince-of-Wales checks, ties it all together and adds flashes of attitude.
Mike Amiri looked to the Formosa Café and Grauman’s Chinese Theatre for inspiration, letting Hollywood’s cultural mix shape intricate embroideries and gold-toned details. Roses take center stage, turning up as prints or embroidery, and even dipped in 24-karat gold. Accessories include new eyewear in acetate with Art Deco hints, plus East-West clutches that heighten the show’s nighttime vibe. The audience sits among these imagined characters, part of the unfolding story. In true Hollywood fashion, AMIRI wants you to step right into the dream factory—and join the scene.
