Menswear is entering a moment of creative flux, where heritage techniques meet modern sensibilities and designers aren’t afraid to experiment with proportions, textures, and unexpected inspirations. The shift has ushered in a new generation of brands offering thoughtful spins on everyday style, each with a refined aesthetic. Rather than stick to a single formula, these labels borrow freely from art, heritage craft, nature, and even technology—all in pursuit of something fresh and distinctly modern.
This season, we’re spotlighting five standout names that bring a new perspective to the menswear conversation. Each invests in craftsmanship, narrative, and material innovation—challenging the mold in a ways that feels undeniably “now.”
NAMESAKE
Taiwan’s NAMESAKE, helmed by the Hsieh family, creates pieces that feel intimately personal yet remain globally aware.Their collections often intertwine together childhood memories, cultural touchstones, and athletic elements—all viewed through a fresh, modern lens. This blend of family narratives and far-flung references gives NAMESAKE a depth that’s sometimes uncommon in menswear.
Observe the discreet echoes of athleticism—sports-informed silhouettes, utilitarian gestures, and fabrics chosen not for show, but for their narrative weight. NAMESAKE operates at a deliberate rhythm, favoring depth over churn. Each garment is conceived with intention, resisting the pull of ephemeral trends. It is menswear rooted in substance, not spectacle—an invitation to engage with fashion as memory, as meaning, and as something enduring.
Hed Mayner
Tel Aviv’s Hed Mayner redefines menswear with his unique approach to shape and proportion, pairing generous volumes with sharp lines in ways that feel effortlessly polished. His brand of minimalism has struck a chord worldwide, blending classic tailoring with a sculptural edge. Think oversized coats and wide-shouldered jackets that demonstrate Mayner’s talent for harmonizing drama and wearability.
Despite the bold silhouettes, the color palette sticks to low-key neutrals—beiges, charcoals, and soft blues—which keep each piece both statement-making and easy to wear. It’s this tension between avant-garde and understated that places Hed Mayner on the must-watch list for style enthusiasts who appreciate innovation.
AMIRI
Los Angeles-based AMIRI brings a rock-and-roll edge to sleek menswear. Founded by Mike Amiri, the label merges Southern California’s laid-back vibe with top-tier construction. While it started with its now-iconic distressed denim, the brand has since expanded to include everything from impeccably tailored leather jackets to sumptuous knitwear.
Thanks to collaborations with major retailers and buzzworthy capsule collections, AMIRI’s cult following continues to grow. Its signature style balances easygoing West Coast cool with a dose of luxury, so imagine vintage band tees teamed with precision-cut blazers—perfect for anyone who likes their luxury with a little bit of grit.
Mike Amiri isn’t just focused on building his own label—he’s also passionate about helping emerging designers find their footing. In 2021, he launched the Amiri Prize, an award that offers a $100,000 grant and a year-long mentorship with Amiri himself. Winners also gain full access to the brand’s infrastructure and resources, giving them the support they need to refine their own visions.
a.PRESSE
Founded by Japanese designer Kazuma Shigematsu, a.PRESSE fuses vintage Americana with a clean, modern sensibility. Shigematsu’s passion for reinterpreting classic garments drives the brand’s signature approach—think chore coats, rugged denim, and easy button-downs, all meticulously updated with refined lines and premium fabrics. This measured process yields well-crafted pieces that nod to the past while embracing a minimalist future.
Shigematsu’s background in textile sourcing and archival research influences each collection, ensuring the fabrics and finishes aren’t just for show but serve as meaningful updates to age-old silhouettes. There’s a quiet confidence to a.PRESSE clothing, rooted in careful fabric choices and subtle design details. The brand doesn’t chase trends—it perfects the essential. In a landscape fueled by hype, its steadiness feels almost radical.
J.L-A.L
J.L-A.L thrives where conceptual art meets day-to-day wear, weaving subtle nods to classic films, art movements, and the natural world into its patterns and cuts. At a glance, the pieces might seem straightforward, but a closer look reveals hidden textural contrasts, unexpected closures, and sculptural flourishes.
The brand’s strength lies in its ability to balance practicality and creativity. You’ll see coats with gently curved panels that shift a silhouette just enough to catch the eye, but never in a way that feels forced. It’s fashion for those fluent in nuance—quietly compelling, endlessly considered, and never trying too hard.
