Monogram Regatta prints, raffia jackets and crystal-studded hoodies trace the voyage of a modern dandy abroad.
Louis Vuitton’s Pre-Fall 2025 menswear campaign unfolds like a slow cruise from Paris to Miami, its pace set by Pharrell Williams and captured by Rosie Marks and Gregoire Dyer. The storyline follows a traveler who leaves the ship’s ballroom in tailored ease and reaches South Beach ready for sundown, all without losing his trim sense of occasion.
On deck, Williams nods to liner-era formality through three-piece suits cut close at the shoulder and eased at the hem, collar-free sailing jackets, and a fleet of tiny boats that glide across the Monogram Regatta windbreaker and chambray shorts. Sunset tones wash over moiré-jacquard coats, denim suits, and cotton-linen shells, while technical outerwear in Alcantara sits alongside beige fine-wool driving blousons. The house emblem appears as embossed leather on a track jacket, flocked on denim workwear, or scattered in crystals across burgundy knits—each look tuned to the LVERS philosophy of polished confidence.
As the ship lines up with Miami’s pastel skyline, the collection relaxes: terry towelling takes robe form in sage green, blush tracksuits blur poolwear and daywear, and silk bowling sets in aqua or magenta pick up Monogram Glow flashes in neon contrasts. Striped silk viscose shirts run knee-length over matching shorts, while raffia threads into collarless jackets and Damier-embroidered T-shirts, echoing palm fronds and boardwalk shade.
The luggage tells its own story of transit: off-white canvas hold-alls trimmed in aged tan VVT recall cabin trunks; sun-bleached Damier Denim 3D spans cargo backpacks and a roomy Keepall; and tapestry Shopper Totes weave Miami lagoon blues into their panels. Playful pieces—a dolphin pouch, a wicker Keepall, a crockery champagne cooler—hint at holiday caprice without tipping into costume.
Accessories stay on theme with rope-rimmed sailor berets, pearl-buttoned denim caps, and silver coffee-bean links. Rimless LV Super Vision shields and oval LV Pure Low frames shade the eyes, while shoes toggle between polished Scala loafers with warped metal logos, raffia-panel mules, pastel suede football boots, and the hotel-inspired Traveller slipper. In Williams’s hands, the passage from cabin to cabana feels seamless—proof that the modern Vuitton man travels less for the arrival than for the style carried steadily along the way.
