Pharrell Williams and Nigo have always shaped the conversation around streetwear. Their latest work for Louis Vuitton’s Fall-Winter 2025 Men’s Collection shows how far they’ve come—and how close they remain. Set in a circular installation at the Cour Carrée of the Louvre, the show was an ode to the past that looked firmly ahead. Wonderwall’s repurposed-wood vitrines encircled the stage like museum displays, holding cherished objects that spoke to both their personal legacies and Louis Vuitton’s storied archive.
Williams and Nigo’s shared streetwear DNA isn’t a secret. Their long list of joint ventures includes Billionaire Boys Club, ICECREAM, and a 2004 collab on Vuitton’s Millionaires 1.0 sunglasses. Now they’re in the upper echelons of luxury: Nigo sits at Kenzo’s helm, and Williams took over menswear at Vuitton in 2023. Together, they’ve channeled that synergy into a collection that’s more polished than their early-2000s days, but still alive with subcultural codes.
Workwear references—from chefs’ jackets to gardener coats—were recast in supple leather or reworked with fresh proportions. A dash of dandy elegance ran through everything, embodied by retooled varsity jackets and shrunken or flared suiting. Japanese techniques and motifs—shippo weaving, sashiko stitching, boro patchwork—appeared across knits, denim, and outerwear. Sakura-pink blossomed on varsity silhouettes, while hybrid camo prints spliced with leopard spots looked ready for both a city commute and a night out.
Leather goods were plentiful and ranged from Damier Phriendship pieces stamped with caricatures of the duo’s faces, to soft Speedy bags in bright hues nodding to Japan’s dyeing traditions. The Squeeze Trunk, one of the newer shapes, carried a distinctly modern flair, whereas heritage references showed up on suede “workwear” bags and classic Steamer designs with utilitarian pockets.
Trunks, too, saw a reinterpretation. Japanese artist Azuma Makoto embedded real flowers in transparent acrylic, giving Louis Vuitton’s Courrier Lozine shape a dreamlike twist. Accessories further explored that balance between functional street style and refined craftsmanship. Oversized sunglasses took cues from trunk hardware, while the new LV ButterSoft sneaker launched in 50 colorways, complete with Williams’s face profile on the tongue.
The duo’s motto is “Phriendship,” but they’ve also embraced the House’s LVERS concept—a celebration of shared passion and curiosity that fuels creativity. It all led to a collection that straddles nostalgia and forward-thinking design. And judging by the Louvre crowd—where the show’s entrance felt as electric as a mosh pit—streetwear isn’t exactly under the radar anymore. For Louis Vuitton, this moment signals both a nod to its heritage and an open invitation to the future.
