Simone Rocha’s fresh approach to menswear returns for Fall/Winter 2025 with a newly unveiled lookbook that channels a sense of youthful experimentation into polished pieces. The London designer, known for weaving romantic details into modern silhouettes, takes playful cues from “The Tortoise & The Hare,” offering a slower, more thoughtful pacing to how we perceive everyday garments. Plush, faux-fur companions, reimagined as statement stoles, prove that childlike comforts can find a place in grown-up wardrobes. Meanwhile, bike locks become casual belts for knit vests, tailored overcoats, and sharply creased trousers.
A theme of steady evolution runs throughout. Ruffled polos, reminiscent of varsity uniforms, blend with knee-length pleated shorts that feel pulled from a grade-school style guide, and shimmering rabbit motifs add a subtle nod to whimsical storytelling. Interspersed among these playful references is an assortment of delicate buttons—“collection” is the best word for it—scattered across the line in varying shapes and finishes.Despite these intricate details, the overall vibe remains unhurried. Outerwear, from a fur-trimmed jacket to an oversized leather bomber, features relaxed cuts that continue to solidify Rocha’s stronghold on menswear. Since adding men’s pieces to her repertoire, she has attracted a loyal following that appreciates her balance of fantasy and function, and this new collection suggests that trend will only grow. Rocha, who opened her first brick-and-mortar store in London nearly a decade ago and garnered acclaim for her craftsmanship and delicate embellishments, takes another confident step forward here. It’s a whimsical ride without feeling naive, a testament to her knack for giving tradition a fresh spin.
Despite these intricate details, the overall vibe remains unhurried. Outerwear, from a fur-trimmed jacket to an oversized leather bomber, features relaxed cuts that continue to solidify Rocha’s stronghold on menswear. Since adding men’s pieces to her repertoire, she has attracted a loyal following that appreciates her balance of fantasy and function, and this new collection suggests that trend will only grow. Rocha, who opened her first brick-and-mortar store in London nearly a decade ago and garnered acclaim for her craftsmanship and delicate embellishments, takes another confident step forward here. It’s a whimsical ride without feeling naive, a testament to her knack for giving tradition a fresh spin.
