By Sirena Kuo and Sofia Kriz
2025 is officially the year of brown, with Pantone’s Color of the Year, Mocha Mousse, leading the color trend. This rich, chocolatey shade has already cemented its place in the fashion world, reflecting a shift toward earthy, grounding tones that feel both luxurious and approachable. From leather outerwear to structured accessories, brown is the versatile neutral we didn’t know we needed. Brands like Bottega Veneta, Jacquemus, and The Row have been championing this earthy palette, with brown dominating both FW24 and SS25 runways.
The rise of brown signals a move toward organic, comforting aesthetics—a harmonious blend of elegance and wearability. Whether it’s the warm neutrality of Mocha Mousse or deeper espresso and caramel tones, this year’s spectrum of browns is set to redefine modern fashion. Below, discover a curated selection of must-have pieces in brown hues to kickstart your journey into the year’s biggest color trend.
JACKETS
Brown outerwear is having its moment in 2025, with Mocha Mousse and its tonal relatives dominating runways from New York to Paris. Designers are embracing brown’s ability to add warmth and depth to statement pieces like structured trench coats, tailored blazers, and flowing overcoats. Opt for soft leather or suede textures for a polished look, or lean into oversized, relaxed silhouettes for everyday sophistication. Brown jackets are not just trendy; they’re investment pieces that seamlessly bridge casual and elevated wardrobes.
BOTTOMS
Bottoms are a perfect playground for exploring 2025’s brown resurgence, offering endless ways to incorporate warmth and richness into your wardrobe. Whether it’s through the tactile appeal of corduroy, the structured elegance of tailored trousers, or versatile everyday staples, brown tones create a foundation that feels grounded yet elevated. Use these shades to anchor bold prints or as part of a head-to-toe neutral ensemble that exudes effortless sophistication.
Emmit Pants
DRESSES
Brown dresses are having a major moment in 2025, shaped by FW24 and SS25 runway trends that embraced this earthy hue in both classic and avant-garde designs. From Prada’s tailored brown midi dresses to Andreadamo’s ombré fringe creations, the color has proven its versatility for both day and evening wear. Incorporating shades of brown into your wardrobe through flowing maxis or structured gowns offers a refined, contemporary edge that works year-round. Pair these rich tones with neutral or metallic accessories to stay ahead of the game.
ACCESSORIES
Accessories are the easiest way to embrace brown’s rising dominance in 2025 fashion, offering versatility and sophistication in every detail. Whether you’re drawn to the sleek minimalism of Pantone’s Mocha Mousse or richer, deeper tones, brown accessories like bags, bracelets, and clutches elevate your look with understated elegance. These pieces not only celebrate the trend but also offer timeless staples that seamlessly transition between seasons.
SHOES
Shoes are where brown truly struts its stuff in 2025, bringing a fresh mix of sophistication and edge to every outfit. From glossy slingbacks to classic loafers and suede boots, brown tones create a perfect balance of warmth and modernity. Pair a rich leather loafer with tailored trousers for a refined vibe, or let suede boots add depth to casual looks. Brown shoes aren’t just a trend—they’re a statement of effortless style that blends seamlessly into any wardrobe.
