Fenty Beauty

May 9, 2025
Fenty Beauty Steps onto the Court with New York Liberty
Rihanna’s brand becomes the WNBA team’s official beauty partner, with pre-game looks and in-arena activations set to debut this season.
April 8, 2025
The Hidden Influence of Packaging in Beauty Brands
In an age of TikTok unboxings and vanishing attention spans, the way a brand dresses its product can seduce or alienate consumers before they even swatch a shade.
October 24, 2024
Keeping It Real: The Rise of Genuine Brands
In an era where every swipe and tap can define a brand's destiny, authenticity isn't just a buzzword—it's the heartbeat of modern fashion and beauty.
July 26, 2024
Weekly Spotlight: Fenty Beauty x Olympics, John Galliano leaving Maison Margiela, and More
Rihanna’s Fenty Beauty is taking center stage as a premium partner for the Paris 2024 Olympic and Paralympic Games, marking a significant leap for the brand renowned for its inclusive ethos.
March 30, 2021
Fenty Beauty’s Newest Product Is Summer Perfect
Rihanna likes to surprise everyone, and she’s done it again with a huge, new Fenty Beauty drop. While everyone else in quarantine has been baking sourdough or trying to learn what an NFT is, Rihanna has been working hard on building her Fenty Beauty empire.