G-SHOCK

July 23, 2025
Charting an Ethical Path for AI in Fashion
In fashion and beauty, generative AI is no longer confined to supply chains, it's generating campaigns, and even scripting stories.
July 2, 2025
G-Shock Blends Human Ingenuity with AI for the MT-G Family
Casio’s MT-G range welcomes the MTGB4000, a carbon-fibre watch whose case strength and finish were fine-tuned by generative AI.
November 4, 2024
Marni and G-SHOCK Make Time Artful
Marni and G-SHOCK are shaking up the accessory scene with a collaboration that turns the classic wristwatch into a canvas of contemporary art.