H&M

July 23, 2025
Charting an Ethical Path for AI in Fashion
In fashion and beauty, generative AI is no longer confined to supply chains, it's generating campaigns, and even scripting stories.
March 31, 2025
Why Optimism Still Matters in Fashion
After last week’s announcement that H&M had used AI to generate digital duplicates of its campaign cast, the internet responded with swift and resounding unease.
March 26, 2025
AI: The End of Creative Work as We Know It Begins Now
AI has gone from a backstage helper to a full-fledged headliner—blurring the lines between human and machine in fashion, art, and beyond.
March 12, 2025
Tyla, FKA Twigs, and Caroline Polachek Set the Festival Mood for H&M Spring 2025
With the first signs of spring, fashion inevitably turns its gaze toward warmer days and music-infused afternoons.
November 19, 2024
Charli XCX Lights Up Times Square with H&M Takeover
Last night, H&M and Charli XCX turned Times Square into a late-night spectacle, drawing thousands of New Yorkers for a surprise open-air concert.
November 14, 2024
H&M Studio Drops the Ultimate Partywear Collection
H&M Studio is redefining partywear with its upcoming Holiday Capsule collection, landing in select stores and online at hm.com on November 21st.
March 8, 2024
Coperni’s Ultra-Light Bag, Zara x Guido Palau Haircare Collection, and More
Coperni's 'Air Swipe' bag showcases a groundbreaking design of 99% air and 1% silica aerogel, blending ultra-lightweight functionality with futuristic style.