Rare Beauty

April 8, 2025
The Hidden Influence of Packaging in Beauty Brands
In an age of TikTok unboxings and vanishing attention spans, the way a brand dresses its product can seduce or alienate consumers before they even swatch a shade.
February 6, 2025
For the Ride-or-Dies: A Foolproof Galentine’s Day Gift Guide
The best friendships deserve gifts as iconic as your group chat—thoughtful, slightly indulgent, and perfectly tailored to your bestie’s personality.