The art world enters the Maison Valentino universe for the newest chapter of its ad campaign.
Looking to its community, Pierpaolo Piccioli continues to convey the values of authenticity and individuality by creating, and not imposing, a conversation with diverse communication channels and artists. A new method of delivering messages where the viewer is enriched by feelings and beliefs. Pierpaolo Piccioli believes art is a lens through which one can really touch the nature of the most intimate feelings.
For the artists chapter of Valentino Collezione Milano, Maison Valentino has worked with five international painters, giving them complete freedom to create a work of their choosing, which includes a Valentino Garavani accessory from the collection.
Each of the painters is an emerging talent in their area and on the global art scene. Louise Giovanelli, from the UK, created a hyper realistic painting of the Valentino Garavani Roman Stud Top Handle, while Alexis Ralaivao, from France, painted a cropped-in portrait of the same bag in a striking pink hue. Chinese painter Zhang Zihao opted to paint two subjects wearing the Valentino Garavani Crochet sneakers, while Korean artist Nahum Kim envisioned a surreal and otherworldly work featuring the Valentino Garavani Roman Stud Top Handle. Finally, Iori Nagashima, from Japan, created a work using the Valentino Garavani Roman Stud Crochet bag on a subject under rainfall. In all, each work is a testament to the freedom, voice and creativity of each artist.
