- Founded In: 2022
- Founder: Isamaya Ffrench
- Headquarters: London, UK
- Brand Philosophy/Mission Statement: ISAMAYA challenges conventional beauty by creating high-performance, skincare-infused makeup that enhances rather than masks. The brand focuses on innovation, individuality, and products that work beyond the surface, bridging the gap between skincare and makeup.
Beauty today is a crowded space, but ISAMAYA doesn’t follow the pack. Founded by makeup artist Isamaya Ffrench, the brand strips beauty back to what really matters—products that perform, formulas that work harder, and a vision that challenges the status quo. It’s not about more steps or more rules; it’s about impact, individuality, and makeup that moves with you.
At its core, ISAMAYA bridges the gap between skincare and makeup, creating products that do more than sit on the skin. Mascaras that strengthen as they lift, complexion formulas infused with skincare benefits, and pigments that don’t just decorate but enhance. This is beauty that works beneath the surface—efficient, effective, and built for real life.
ISAMAYA releases its products in curated drops, each collection a new take on self-expression. There’s no single look, no formulaic approach—just the freedom to experiment. Whether bold or bare, maximal or minimal, the brand gives you the tools to wear beauty however you want, without compromise.