- Founded In: 1909
- Founder: Eugène Schueller
- Headquarters: Clichy, France
- Brand Philosophy: L'Oréal's "goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility."
- Current CEO: Nicolas Hieronimus
- Known For: L'Oréal is known for its extensive range of accessible, science-backed beauty products across skincare, haircare, and cosmetics, including iconic launches like the Revitalift skincare line and Voluminous Mascara. The brand has made major strides in beauty tech with innovations like the Perso personalized skincare device and partnerships with dermatologists and scientific institutes. L’Oréal is also widely recognized for its global slogan “Because You’re Worth It” and its long-standing commitment to diversity, sustainability, and inclusive beauty.
L’Oréal, founded in 1909 by French chemist Eugène Schueller, began with the development of a hair dye formula called Oréale. Over the decades, it has evolved into the world’s largest cosmetics company, offering a diverse range of products across skincare, haircare, makeup, and fragrances. The company’s portfolio includes renowned brands such as L’Oréal Paris, Garnier, Maybelline, Lancôme, and Redken, catering to various market segments from mass-market to luxury.
L’Oréal Paris, the flagship brand under the L’Oréal Group, was established as a standalone consumer-facing beauty label and has grown into one of the most globally recognized names in mass-market cosmetics. Known for its tagline “Because You’re Worth It,” the brand has consistently championed empowerment and inclusivity, offering a wide portfolio of affordable yet science-backed skincare, makeup, and haircare. From its Revitalift anti-aging creams and Infallible makeup line to cult-favorite Elvive hair products, L’Oréal Paris delivers innovation and accessibility in equal measure.
As a brand, L’Oréal Paris often leads global beauty trends and serves as a launchpad for the group’s major technological and sustainability initiatives. It has collaborated with high-profile ambassadors like Viola Davis, Kendall Jenner, and H.E.R., reflecting its commitment to diversity. The brand has also made strides in AR-powered beauty experiences and personalized skincare tools, reinforcing its position not just as a heritage beauty name, but as a modern leader at the intersection of tech, science, and self-expression.
L’Oréal has strategically collaborated with various fashion houses to expand its influence in the beauty industry. Notably, in 2025, the company partnered with French luxury fashion brand Jacquemus to develop a beauty line under the L’Oréal Luxe division. Additionally, L’Oréal has engaged in collaborations with tech startups and early-stage companies through its Open Innovation program, aiming to foster innovation and offer enhanced beauty experiences to consumers.
What sets L’Oréal apart is its commitment to research and development, investing significantly to pioneer innovations such as the cushion foundation compact and advanced skincare formulations. The company’s ability to blend scientific research with an understanding of beauty trends has solidified its position as a leader in the global beauty industry, continually adapting to meet the evolving needs of consumers worldwide.
