- Founded In: 1984
- Founders: Frank Toskan and Frank Angelo
- Headquarters: New York City, NY
- Brand Philosophy: MAC Cosmetics' brand philosophy emphasizes limitless self-expression by turning makeup into art for all, rooted in artistry, inclusion, and diversity.
- Current Creative Director: Drew Elliott
- Current CEO: Zayed Abdelhamad
- Known For: MAC Cosmetics is known for its bold, high-pigment makeup products, with the Ruby Woo lipstick becoming an iconic red shade beloved for its universally flattering matte finish. The brand’s Studio Fix Fluid Foundation is a staple for its full coverage and long-lasting wear, catering to a wide range of skin tones. In 1994, MAC launched the Viva Glam campaign, partnering with celebrities like Rihanna and Lady Gaga to raise millions for HIV/AIDS awareness and research.
Founded in 1984 in Toronto by makeup artist and photographer Frank Toskan and salon owner Frank Angelo, MAC Cosmetics began as a brand tailored for professional makeup artists seeking products that performed well under intense lighting conditions. The founders’ innovative approach led to the creation of high-quality, pigmented cosmetics that quickly gained popularity beyond the professional sphere, attracting consumers worldwide. In 1998, Estée Lauder Companies acquired MAC, facilitating its global expansion and solidifying its position as one of the top three global makeup brands, with an annual turnover exceeding $1 billion.
MAC’s unique collaborations have significantly contributed to its cultural relevance and appeal. The brand’s Viva Glam campaign, launched in 1994, partnered with celebrities like RuPaul to raise funds for HIV/AIDS research, donating 100% of the sale price from Viva Glam lip products. More recently, MAC collaborated with fashion designer Raul Lopez of LUAR to create the limited-edition Ana Artistry Bag, blending beauty and fashion in a functional accessory for makeup artists.
What sets MAC apart is its commitment to diversity and inclusivity, encapsulated in its slogan, “All Ages, All Races, All Genders.” The brand offers an extensive range of products catering to various skin tones and types, ensuring accessibility for a broad audience. MAC’s continuous innovation and ability to stay ahead of beauty trends have solidified its status as a leader in the cosmetics industry.