- Founded In: 2020
- Founder: Mario Dedivanovic
- Headquarters: New York City, NY
- Brand Philosophy: "Everything we create is born from artistry in its truest form and grounded in education, craftsmanship, and a deep respect for nature and humanity." - MARIO
- Current Creative Director: Mario Dedivanovic
- Current CEO: Mario Dedivanovic
- Known For: Makeup by Mario, founded by celebrity makeup artist Mario Dedivanovic, is renowned for its high-performance, artist-inspired products that cater to both professionals and beauty enthusiasts. The brand's Master Mattes Eyeshadow Palette, featuring a versatile range of neutral shades, has become a staple for creating seamless, everyday looks. Additionally, the MoistureGlow™ Plumping Lip Serum has gained popularity for its hydrating formula that imparts a glossy finish, enhancing the natural beauty of the lips.
Launched in October 2020 by renowned makeup artist Mario Dedivanovic, Makeup by Mario embodies two decades of industry expertise, offering high-performance products that cater to both professionals and beauty enthusiasts. Dedivanovic’s journey began at a Sephora store in Manhattan, and his career flourished through collaborations with celebrities like Kim Kardashian, with whom he popularized techniques such as contouring and baking. The brand’s product line reflects Dedivanovic’s commitment to education and artistry, featuring meticulously crafted items designed to elevate makeup application.
In its development, Makeup by Mario has engaged in strategic collaborations to enhance its offerings. Notably, the brand partnered with Sephora to release the Master Brush Set, a collection of brushes that blend Dedivanovic’s expertise with Sephora’s quality, providing users with professional-grade tools. Additionally, the brand’s exclusive availability at Sephora has expanded its reach, making the products accessible to a broader audience.
What distinguishes Makeup by Mario is its foundation in Dedivanovic’s philosophy of education and craftsmanship. The products are developed using high-quality formulas, aiming to recreate his signature techniques and empower users to achieve professional results. This dedication to artistry, combined with innovative product development, has solidified Makeup by Mario’s position in the beauty industry as a brand that bridges the gap between professional makeup artistry and everyday beauty routines.
