- Founded In: 2019
- Founder: Patrick Ta
- Headquarters: Los Angeles, California
- Brand Philosophy/Mission Statement: Patrick Ta Beauty is built on the belief that makeup should enhance rather than mask, making professional-level artistry accessible to everyone. The brand focuses on creating products that add dimension, radiance, and that signature lit-from-within glow, blending seamlessly into everyday beauty routines.
Patrick Ta Beauty is built on the idea that everyone should have access to that lit-from-within glow. Launched in 2019, the brand has quickly become a go-to for makeup artists and beauty lovers alike, offering a lineup that’s all about enhancing natural features rather than masking them. The products—creamy sculpting duos, velvety blushes, and luminous highlighters—are designed for layering, giving skin dimension and radiance with minimal effort. At its core, it’s makeup that feels effortless but delivers maximum impact.
The brand’s signature approach—soft, diffused color with a strategic balance of highlights and shadows—comes straight from its founder. Patrick Ta built his career shaping the beauty looks of some of the most photographed faces in the world, from Gigi Hadid to Rihanna. Known for his ability to make skin look naturally sculpted and impossibly radiant, he took that expertise and distilled it into a collection that brings professional-level artistry into everyday routines.
Ta’s philosophy is simple: makeup should enhance, not overpower. Every product is designed with intention, from the Double-Take Crème & Powder Blush that delivers the perfect flush to the Major Glow setting mist that locks everything in without ever looking heavy. It’s a modern approach to beauty—polished but never overdone, sculpted but still fresh.