Celebrity makeup artist Patrick Ta earns a top industry honor as WWD recognizes his brand’s global impact and product innovation.
Patrick Ta has been named WWD’s International Beauty Innovator of the Year, a coveted industry accolade that marks a milestone for the celebrity makeup artist turned entrepreneur. The honor, bestowed by fashion’s insider bible Women’s Wear Daily, celebrates Ta’s outsized influence in shaping contemporary beauty trends. In its announcement, WWD praised how Ta has “redefined modern glam, blending artistry with a skin-forward approach that emphasizes a radiant complexion” – a succinct acknowledgement of the signature glowing-skin aesthetic that has set him apart. Such recognition from an authority like WWD effectively cements Ta as a driving creative force in the global beauty industry.
In just five years since launching his eponymous Patrick Ta Beauty line in 2019, Ta has built a reputation for product innovation that cuts through a crowded market. His brand pioneered cult-favorite formulas (like dual-texture blush compacts pairing cream and powder) and luxe, skin-centric cosmetics that reflect his experience as a working makeup artist. The strategy of marrying professional artistry with consumer-friendly innovation has paid off as industry estimates peg Patrick Ta Beauty’s 2023 revenue between $30 million and $50 million, an impressive feat for an independent brand. By honoring Ta with the International Beauty Innovator title, WWD spotlights how his creative vision and brand-building is influencing the broader beauty landscape.
