- Founded In: 2022
- Founder: Hailey Rhode Bieber
- Headquarters: Los Angeles, California
- Brand Philosophy/Mission Statement: Edited, intentional skincare designed to nourish the skin barrier with high-performance formulas that are simple, effective, and accessible.
- Signature Products/Styles: Peptide Lip Treatment, Barrier Restore Cream, Glazing Milk – skincare essentials focused on hydration, barrier support, and long-term skin health.
rhode is a beauty brand founded by Hailey Rhode Bieber, built on the philosophy of edited, intentional skincare. Designed to simplify routines without compromising results, rhode focuses on high-performance formulas that support the skin barrier and deliver lasting hydration. Each product is developed with dermatologists and chemists, prioritizing efficacy and affordability to make great skincare accessible to all.
At the heart of rhode is a commitment to quality over quantity. The collection is tightly curated—each formula serving a clear purpose, free from excess. Backed by science and grounded in simplicity, rhode takes the guesswork out of skincare, offering essentials that work seamlessly together to nourish and strengthen the skin over time.
Beyond formulation, rhode is a brand shaped by values: transparency in ingredients, authenticity in messaging, and a belief that skincare should feel effortless. Designed for everyday use and travel-friendly convenience, rhode is a new take on beauty—uncomplicated, effective, and made for the long haul.
