The actor has become an inaugural “Rhode Boy,” starring as the face of the skincare brand’s new Glazing Mist campaign.
Hailey Bieber’s skincare line Rhode has enlisted British actor Harris Dickinson to front its upcoming Glazing Mist launch campaign. The move makes Dickinson the brand’s first-ever male face, adding a touch of Hollywood leading-man glamour to Bieber’s dewy skincare empire.
This high-profile collaboration comes just weeks after Rhode’s headline-making $1 billion acquisition by e.l.f. Cosmetics. Rhode’s new Glazing Mist promises lightweight hydration and an instant glazed glow. The ethereal face spray is slated to drop on June 24 (priced at $30), slotting neatly into Bieber’s arsenal of glow essentials.
Dickinson, best known for his role in last year’s thriller Babygirl, brings his cinematic flair from the big screen to the world of skincare. He smolders and spritzes in Rhode’s slick black-and-white campaign imagery, sporting a freshly “glazed” complexion that nails the brand’s glowing aesthetic.
In a playful behind-the-scenes video, Dickinson’s offbeat charm is on full display as he goofs around and even pauses to snack mid-shoot. The unexpected Rhode boy has clearly struck a chord with fans, who are already clamoring for the mist’s release after Bieber teased it on social media.
