Bert Martirosyan, a New York-based casting director with Armenian roots, has become a significant figure in contemporary fashion through his discerning eye and commitment to authentic representation. Growing up in Fresno and Las Vegas, Martirosyan’s fascination with fashion began early, leading him to roles in production, styling, and as a booker at modeling agencies. His breakthrough came with his first casting gig alongside Ashley Brokaw, setting the stage for a career that seamlessly blends instinct with a deep understanding of visual storytelling. Martirosyan’s work is characterized by a focus on presence and energy over conventional beauty standards, aiming to elevate projects beyond mere aesthetics.
Martirosyan’s portfolio includes collaborations with esteemed photographers such as Craig McDean, Collier Schorr, and Willy Vanderperre, and his casting direction has been pivotal for brands like Marc Jacobs, Dion Lee, The Row, and Proenza Schouler. Notably, his work on the Marc Jacobs Stam Bag 2023 campaign featured icons like Paris Hilton and Jessica Stam, reflecting a full-circle moment from his early inspirations. His editorial contributions span publications including Vogue Korea, The Travel Almanac, and Interview Magazine, where his casting choices consistently challenge and expand traditional narratives. Martirosyan’s approach often involves discovering talent in unconventional spaces, emphasizing the importance of individuality and character in his selections.
Beyond casting, Martirosyan has influenced the fashion industry’s movement towards inclusivity and representation, particularly advocating for increased visibility of trans and POC models. His philosophy underscores the psychological aspects of casting, focusing on the nuanced interplay between a model’s presence and the project’s vision. As he continues to shape the fashion landscape, Martirosyan remains dedicated to fostering diversity and authenticity, ensuring that each casting decision contributes meaningfully to the narrative being told.