Proenza Schouler

In the heart of New York City, Proenza Schouler has been crafting the wardrobe of the intelligent, urban woman since 2002. Founded by Jack McCollough and Lazaro Hernandez—who met while studying at Parsons School of Design—the brand began as a senior thesis that caught the eye of Barneys New York, leading the retailer to purchase the collection in its entirety. Named after their mothers’ maiden names, Proenza Schouler quickly became a beacon of modern American fashion.

From the outset, McCollough and Hernandez focused on creating luxury pieces that blend sophistication with ease. Their designs are known for high-quality materials and an effortless aesthetic that resonates with women navigating the complexities of contemporary life. This commitment to excellence hasn’t gone unnoticed. In 2004, they received the inaugural CFDA Vogue Fashion Fund award, setting the stage for multiple accolades, including five CFDA awards and the 2009 Accessory Designer of the Year honor.

Proenza Schouler’s influence extends beyond ready-to-wear. In 2008, they introduced the PS1 handbag—a satchel that became an instant classic for those seeking understated luxury. The launch of their footwear collection in 2012 completed their accessories lineup, offering a full spectrum of options for the discerning consumer.

Collaboration has been a key part of the brand’s journey. In 2010, they partnered with J Brand on an exclusive line of hand-painted denim and worked with filmmaker Harmony Korine on “Act Da Fool,” a short film showcasing their Fall 2010 collection. Their 2014 collaboration with MAC Cosmetics brought their signature aesthetic into the beauty realm with a limited-edition makeup line.

Embracing multimedia experiences, Proenza Schouler has hosted exhibitions like the one at Paris’s Le Bon Marché Rive Gauche, allowing fans to delve into the brand’s universe through interactive installations and retrospective displays. Collaborations with artists like Harley Weir and Jen Brill led to innovative fashion films such as “Legs Are Not Doors” and “PS I Love You,” blending visual art with fashion in compelling ways.

Recognizing the evolving needs of their clientele, they launched Proenza Schouler White Label in 2019. This line captures the essence of the main collection but offers a more casual, accessible approach—perfect for everyday wear without sacrificing style.

Today, Proenza Schouler’s reach is global. Their flagship store on Greene Street remains a SoHo staple, while their collections are available in over 350 stores worldwide and online platforms like Net-A-Porter and Farfetch. As they continue to evolve, McCollough and Hernandez remain dedicated to pushing the boundaries of American fashion.