Ezra Petronio & Lana Petrusevych

Ezra Petronio and Lana Petrusevych are a Paris-based creative duo renowned for their transformative impact on fashion’s visual language. Petronio, born in New York and raised in Paris, founded Petronio Associates in 1993, establishing a multidisciplinary agency that has collaborated with brands like Prada, Chanel, and Louis Vuitton. In 1994, he co-founded Self Service magazine, a biannual publication that has become a touchstone for fashion and culture enthusiasts. Petrusevych joined Petronio Associates in 2015, bringing a fresh perspective that led to the creation of Content Matters in 2016, a digital agency specializing in brand storytelling and social media strategy. 

Together, Petronio and Petrusevych have developed a 360-degree approach to creative direction, seamlessly integrating print, digital, and experiential media. Their collaborative efforts have produced impactful campaigns for brands such as Alaïa, Lanvin, Gucci, and Zara, characterized by a blend of conceptual depth and visual clarity. Notably, their work on Self Service’s Film Issue No. 54 showcased their ability to merge cinematic storytelling with fashion editorial, featuring contributions from prominent photographers and stylists. 

Petronio’s extensive portfolio includes over 4,000 Polaroid portraits, capturing a diverse array of creatives from Karl Lagerfeld to Kanye West, reflecting his commitment to documenting the cultural zeitgeist. Petrusevych’s expertise in digital media has been instrumental in adapting their creative vision to contemporary platforms, ensuring relevance in an evolving industry. Their joint ventures, including the publication of “Visual Thinking & Image Making,” underscore their dedication to fostering innovation and preserving the integrity of visual storytelling.