Hedi Slimane’s influence on fashion is undeniable, a testament to his ability to reshape some of the most iconic brands while keeping his distinct creative vision. Known for creating an aesthetic that merges rock ‘n’ roll energy with a razor-sharp minimalism, Slimane’s career spans groundbreaking tenures at Dior Homme, Saint Laurent, and most recently, Celine. His appointment at Celine in 2018 was met with high expectations and significant buzz, following in the footsteps of Phoebe Philo’s highly revered minimalist reign.
Slimane’s first move as Creative Director at Celine? Dropping the accent over the “e” and introducing a more rebellious, punk-infused aesthetic that diverged from the house’s previous quiet elegance. Though his debut collection sparked debate, by the time his Autumn/Winter 2019 collection hit the runway, Slimane had successfully pivoted the brand into a new era, aligning it with a modern interpretation of French bourgeois chic. His approach wasn’t just about fashion—it extended into a full rebranding of Celine, from its visual identity to the store designs.
Under Slimane’s leadership, Celine expanded into menswear for the first time and launched new categories, including fragrances and an upcoming makeup line. The house’s revenue skyrocketed during his tenure, with sales more than doubling, reaching €2.6 billion by 2023. Not one to follow the traditional path, Slimane moved away from live runway shows during the pandemic, opting for cinematic presentations, a format he leaned into even after the return of in-person shows.
By October 2024, Slimane’s chapter at Celine came to a close. His seven-year tenure redefined the brand’s place in contemporary fashion, blending Parisian roots with his signature edge. Speculation about his next move—potentially Chanel—continues to swirl, but one thing is certain: wherever Slimane goes, his distinctive vision and uncompromising approach will follow, setting the tone for fashion’s future.
