Joey George, a New York-based hairstylist and creative consultant, has established himself as a leading figure in the fashion industry. His journey began with ballet studies from age four and was influenced by his father’s photography practice. After moving to New York to pursue performance art, George graduated from the Aveda Institute and trained under renowned stylist Oribe, contributing to Oribe Hair Care as a product developer and international educator. This foundation allowed him to blend technical skill with artistic vision, leading to collaborations with photographers like Juergen Teller and stylists such as Carlos Nazario. His work has been featured in publications including American Vogue, British Vogue, and Dazed. George’s clients encompass brands like Tom Ford, Loewe, and Marc Jacobs, and he has led hair direction for shows by Ulla Johnson, Willy Chavarria, and Diotima.
George’s approach to hairstyling is deeply influenced by his background in performance art and his passion for various art forms. He describes his work as sculptural, instinctive, and eclectic, viewing hair as a medium to express identity and authority. His creative process is informed by historical references and diverse cultures, often documented in his personal project, “Joey’s Journal,” which includes photography, art direction, and sculpting with human hair. This project serves as a visual diary, allowing him to explore and communicate his innovative concepts.
Beyond his editorial and runway work, George is committed to education and mentorship within the hairstyling community. He has contributed to product development for Oribe Hair Care and served as an international educator for the brand. His dedication to fostering new talent and sharing his knowledge underscores his influential role in shaping contemporary hairstyling.