Peter Miles, a British graphic designer and art director, has been a significant figure in the fashion industry since the early 1990s. After co-founding the London-based graphic design agency Fuel in 1991, Miles developed a reputation for his minimalist aesthetic and innovative approach to visual communication. His early collaborations with photographer Juergen Teller, particularly on publications like “Go Sees” and “Tracht,” set the tone for a career characterized by clean layouts and a distinctive use of typography . In 2004, Miles relocated to New York to establish his own studio, further expanding his influence in the fashion world.

Throughout his career, Miles has worked with a range of high-profile fashion brands, including Marc Jacobs, Céline, Proenza Schouler, and Isabel Marant . His role in shaping the visual identities of these brands has been pivotal, often involving the creation of logos, packaging, and advertising campaigns that reflect his signature minimalist style. Notably, Miles served as the artistic director for Proenza Schouler, where he was instrumental in redesigning the brand’s logo, packaging, and website layout . His collaborations extend beyond fashion, having worked with filmmaker Sofia Coppola and contributed to projects like Angelina Jolie’s Atelier Jolie, for which he designed the logo.

Miles’ work is characterized by a focus on clarity and simplicity, often employing wide-spaced fonts and pared-back compositions that allow the content to speak for itself. His design philosophy emphasizes the importance of storytelling and the emotional resonance of visual elements. In addition to his commercial work, Miles has a passion for book design, having established the publishing company Steidl-Miles in collaboration with the German publishing group Steidl. Through this venture, he has released over twenty books, many in partnership with Juergen Teller . Now based in London, Miles continues to influence the visual language of contemporary fashion and design through his studio’s ongoing projects.