Rick Owens, often called the “Lord of Darkness,” has spent decades reshaping fashion’s edge. He began his journey in California, switching from art school to pattern-making, before launching his namesake label in Los Angeles in 1994. His early work caught the eye of the fashion industry for its raw aesthetic, leading to sponsorship from American Vogue and an introduction to the Paris fashion scene.
Owens’s designs are iconic for their architectural forms, dark palettes, and brutalist approach. His runway shows are theatrical, complete with fog machines and unconventional settings like the Palais de Tokyo. Recent collections have seen him venture beyond his signature black—his Spring/Summer 2025 show featured an all-white collection dubbed the “White Satin Army of Love,” a reflection on unity in the face of rising intolerance.
Known for his long partnership with Michèle Lamy, who is both his creative partner and muse, Owens has built a brand that merges avant-garde aesthetics with practical luxury. His collaborations, from reimagining Converse Chuck ’70s to his ongoing work with Champion, maintain his signature blend of rock, rebellion, and high fashion. Whether it’s his exaggerated silhouettes, statement outerwear, or innovative footwear, Owens’s work speaks to those who find beauty in the unexpected. Today, Rick Owens remains a defining force in fashion, challenging norms and redefining what luxury means for the outsider.
