Sabato De Sarno

Sabato De Sarno is taking Gucci into a new chapter, balancing the heritage of one of fashion’s most iconic houses with his own fresh perspective. Appointed as Creative Director in 2023, De Sarno made his debut at Milan Women’s Fashion Week in September of that year, introducing a vision that honors Gucci’s legacy while embracing the contemporary. Raised in Naples, De Sarno’s career took shape at Italian powerhouses Prada, Dolce & Gabbana, and Valentino, where he spent over a decade before stepping into the role at Gucci.

De Sarno’s designs are rooted in Italian craftsmanship, but with an approach that challenges convention. His Fall/Winter 2024 collection was a testament to this—featuring coats with hidden buttons at the back, embellished knitwear, and handbags that reimagined Gucci’s iconic motifs with a modern twist. For De Sarno, fashion is about capturing the extraordinary where the ordinary is expected, and his work at Gucci so far has been an exploration of subversive gestures, refined techniques, and a desire to push boundaries.

With De Sarno at the creative helm, Gucci is reconnecting with its roots while redefining what luxury looks like today—bold, distinctive, and always surprising. His commitment to exploring new ways of interpreting Gucci’s storied codes is helping the brand not just stay relevant, but lead the conversation in fashion’s ever-evolving landscape.