Sam Visser, born in November 1999 in Ventura, California, has swiftly ascended the ranks of the beauty industry, establishing himself as a formidable makeup artist by his early twenties. His passion for makeup ignited at a young age, inspired by the glamour of his grandmother and mother, and further fueled by iconic makeup literature such as François Nars’ Makeup Your Mind and Kevyn Aucoin’s Making Faces. At just 12 years old, a chance encounter with makeup artist David Hernandez led to an invitation to observe a David LaChapelle shoot, marking the inception of his professional journey. By 16, Visser was working with Kris Jenner, balancing high school with daily makeup sessions for the matriarch of the Kardashian-Jenner family.
Visser’s aesthetic is characterized by a fusion of vintage glamour and contemporary boldness, often drawing inspiration from the ’80s and ’90s while incorporating modern elements. His work has graced the faces of celebrities like Bella Hadid, Kaia Gerber, and Ariana Grande, and has been featured in campaigns for prestigious brands such as Dior, YSL Beauty, and Marc Jacobs. In 2021, he was appointed as Dior Beauty’s U.S. makeup artist ambassador, a role that underscored his influence and vision in the beauty realm. His collaborations often transcend traditional makeup artistry, blending elements of photography and digital media to create immersive visual experiences.
Beyond his technical prowess, Visser is lauded for his ability to challenge and redefine beauty standards. He views makeup as a form of self-expression and empowerment, often emphasizing individuality and authenticity in his work. His approach resonates with a generation seeking to break free from conventional norms, positioning him as a leading voice in the evolving landscape of beauty. As he continues to innovate and inspire, Visser’s trajectory suggests a lasting impact on the industry, echoing the legacies of his early influences while carving out a distinct path of his own.
