- Founded In: 2011
- Founders: Alexandre Mattiussi
- Headquarters: Paris, France
- Brand Philosophy: "Capturing its hometown’s unique, effortless elegance, AMI blurs the boundaries between casual and chic. Its values celebrate love and friendship, inclusion and diversity."
- Current Creative Director: Alexandre Mattiussi
- Current CEO: Nicolas Santi-Weil
- Known For: AMI is known for its effortlessly chic designs, combining Parisian sophistication with a relaxed, modern aesthetic. The brand is celebrated for its signature Ami de Cœur logo, featured on knitwear, T-shirts, and accessories, as well as its well-tailored outerwear and versatile separates. Key moments include its collaborations with other brands and its ability to blend casual and formal elements, redefining everyday luxury.
Established in Paris in 2011 by Alexandre Mattiussi, AMI has redefined contemporary fashion with its blend of casual sophistication and Parisian flair. The brand’s name, meaning “friend” in French, reflects its ethos of creating accessible, authentic clothing that resonates with a broad audience.
Mattiussi’s background in prestigious fashion houses like Dior, Givenchy, and Marc Jacobs informs AMI’s commitment to quality and design. The collections feature timeless pieces that effortlessly transition from day to night, embodying the essence of Parisian style.
In 2013, AMI received the esteemed ANDAM prize, highlighting its impact on the fashion industry. The brand has expanded globally, with boutiques in major cities and a presence in over 300 stockists worldwide.
AMI’s signature “Ami de Cœur” logo, inspired by Mattiussi’s personal signature, has become a recognizable emblem, symbolizing the brand’s values of love and friendship.
In recent years, AMI has embraced sustainability, focusing on responsible sourcing and production practices. The brand’s commitment to inclusivity and diversity is evident in its campaigns and collaborations, reflecting a modern, forward-thinking approach to fashion.
As of 2024, AMI continues to evolve, maintaining its position as a leader in contemporary fashion by staying true to its roots while adapting to the ever-changing landscape of the industry.
