- Founded In: 2018
- Founders: Charaf Tajer
- Headquarters: Paris, France
- Brand Philosophy: Casablanca is a modern reimagining of the timeless apres-sport aesthetic.
- Current Creative Director: Charaf Tajer
- Current CEO: Frederick Lukoff
- Known For: Casablanca is known for its luxurious, sports-inspired aesthetic that combines vibrant colors, bold prints, and relaxed tailoring. The brand is celebrated for its silk shirts, retro-inspired knitwear, and leisurewear that evoke a sense of refined travel and escapism. Its hand-painted motifs and vintage sports references have become defining elements of its elevated, modern designs.
Established in 2018 by French-Moroccan designer Charaf Tajer, Casablanca has swiftly become a notable name in contemporary fashion. The brand is recognized for its unique blend of luxury and leisurewear, drawing inspiration from Tajer’s Moroccan heritage and the relaxed elegance of Mediterranean aesthetics. Casablanca’s collections often feature vibrant colors, intricate patterns, and high-quality materials, reflecting a harmonious fusion of heritage and modern design.
In recent years, Casablanca has expanded its global presence and influence. In September 2024, the brand unveiled its Spring/Summer 2025 collection at Paris Fashion Week, showcasing a fusion of its signature aesthetic with new, innovative designs. Additionally, in June 2023, Casablanca underwent a restructuring process, positioning itself for further growth and expansion in the fashion industry.
Casablanca’s commitment to quality craftsmanship and its distinctive approach to fashion have garnered a dedicated global following. The brand continues to evolve, blending cultural heritage with contemporary design, and remains a dynamic force in the fashion industry.
