- Founded In: 1933
- Founder: René Lacoste
- Headquarters: Paris, France
- Brand Philosophy: Lacoste's purpose is to elevate "elegance to a value that transcends differences."
- Current Creative Director: Pelagia Kolotouros
- Current CEO: Thierry Guibert
- Known For: Lacoste is known for revolutionizing sportswear with its classic polo shirt, first introduced in 1933 by tennis champion René Lacoste, featuring the now-iconic crocodile logo. The brand became synonymous with preppy style, combining athletic functionality with everyday elegance through its piqué cotton fabric and relaxed silhouettes. Over the years, Lacoste has expanded into footwear, fragrances, and collaborations with streetwear labels, bringing a contemporary edge to its heritage aesthetic.
Founded by French tennis legend René Lacoste, four-time international champion and the word’s best player in 1926-1927, the Lacoste brand draws inspiration from sporting values of high standards, fair play and daring. We pass down these values through the generations and cultivate elegance as a way of being and inventing one’s life.
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