- Founded In: 1953
- Founders: Rosita Missoni, Ottavio Missoni
- Headquarters: Varese, Italy
- Brand Philosophy: Missoni's philosophy is a "playful and joyful thought" translated through the brand’s key tool: color.
- Current Creative Director: Alberto Caliri
- Current CEO: Livio Proli
- Known For: Missoni is known for its iconic zigzag patterns, space-dyed knits, and vibrant multicolored designs. The brand’s signature includes lightweight knit dresses, oversized cardigans, and patterned scarves, all showcasing intricate craftsmanship. Known for blending bold color palettes with rhythmic textures, Missoni’s pieces bring a distinctive and artistic energy to fashion.
Established in 1953 by Ottavio and Rosita Missoni, the Italian fashion house Missoni is celebrated for its distinctive knitwear featuring vibrant patterns and innovative textures. The brand’s signature zigzag motifs and bold color combinations have become emblematic of its unique aesthetic.
In 2023, Missoni commemorated its 70th anniversary, underscoring its enduring influence in the fashion industry. The brand continues to evolve, blending its rich heritage with contemporary design elements. Recent collaborations, such as the partnership with Delta Air Lines to design exclusive amenity kits for Delta One passengers, highlight Missoni’s commitment to expanding its reach and infusing luxury into diverse experiences.
In October 2024, Missoni appointed Alberto Caliri as the new creative director, succeeding Filippo Grazioli. Caliri, a long-time member of the Missoni team, brings a deep understanding of the brand’s legacy and a fresh perspective to its future collections. This leadership transition marks a new chapter for Missoni, as it continues to innovate while honoring its storied past.
