- Founded In: 2009
- Founders: Massimo Giorgetti
- Headquarters: Milan, Italy
- Brand Philosophy: "Colors. Patterns. Details. Shapes. Contaminations from the urban and sportswear worlds, Italian style with an international twist. This is MSGM: four letters, a clear and strong message."
- Current Creative Director: Massimo Giorgetti
- Current CEO: Veronica Bertozzi
- Known For: MSGM is known for its bold use of vibrant colors, eclectic prints, and contemporary streetwear influences that bring a youthful energy to its designs. Signature pieces include oversized logo sweatshirts, floral-printed dresses, and eye-catching outerwear that reflect the brand’s playful and irreverent approach to fashion. MSGM has gained attention for its dynamic runway presentations and collaborations that fuse art, music, and pop culture into its collections.
Founded in 2009 by Massimo Giorgetti, MSGM has become a dynamic force in contemporary fashion, known for its bold prints, vibrant colors, and youthful energy. The brand seamlessly blends urban streetwear with high-fashion elements, creating collections that resonate with a diverse, fashion-forward audience.
In June 2024, MSGM presented its Spring 2025 Menswear collection at Milan Fashion Week, showcasing a fresh take on modern masculinity. The collection featured relaxed silhouettes, innovative fabric combinations, and a palette that ranged from muted tones to striking hues, reflecting the brand’s commitment to evolving its aesthetic while staying true to its roots.
Beyond the runway, MSGM has expanded its global presence with flagship stores in major cities, offering immersive retail experiences that reflect the brand’s dynamic spirit. Collaborations with artists and other fashion labels have further solidified MSGM’s position as a trendsetter in the industry.
By blending its bold aesthetic with fresh collaborations and global expansion, the brand remains at the forefront of modern style. Under Massimo Giorgetti’s creative vision, MSGM’s vibrant energy and forward-thinking collections continue to resonate with a new generation of fashion enthusiasts, securing its place as a trailblazer in the industry.
