Founded in 1947 by Italian designer Emilio Pucci, the fashion house Pucci is renowned for its vibrant prints and innovative designs. Pucci’s journey began unexpectedly when he designed streamlined ski outfits during a trip to Zermatt, Switzerland, which garnered attention and led to the establishment of his brand. His creations, characterized by bold colors and dynamic patterns, quickly became favorites among fashion icons like Marilyn Monroe and Jacqueline Kennedy.
In 2000, LVMH acquired a majority stake in Pucci, facilitating the brand’s global expansion. In 2021, Camille Miceli was appointed as artistic director, bringing a fresh perspective to the house’s legacy. Under her leadership, Pucci has embraced experiential presentations, moving away from traditional fashion week formats to showcase collections in unique settings like Capri and Saint Moritz.
In October 2024, Pucci introduced the Iride-Print Padded Jacket, featuring the brand’s iconic patterns in a new outerwear line. The campaign, starring model Alex Consani, highlights Pucci’s commitment to blending heritage with contemporary fashion. Today, Pucci continues to captivate audiences with its distinctive designs, honoring its rich history while embracing modernity.
