Schiaparelli

Founded in 1927 by Elsa Schiaparelli, Maison Schiaparelli has always stood at the intersection of fashion and surrealism. It was Elsa’s flair for blending the avant-garde with the everyday that set her apart—she collaborated with some of the greatest artists of her time, like Salvador Dalí, to create fashion moments that were as much about art as they were about clothing. Take the lobster dress worn by Wallis Simpson, or her trompe l’oeil sweaters: these were creations that provoked, inspired, and demanded a reaction.

Today, under the creative direction of Daniel Roseberry, Schiaparelli is still a house that likes to take risks. Roseberry’s collections pay homage to Elsa’s legacy—think cosmic motifs, exaggerated silhouettes, and iconic surrealist nods—while infusing them with a very current sense of irreverence and glamour. His couture collections pull from both the house’s storied codes and his own Texan roots, blending old-world French craft with American ease. Recent collections have brought us bold reinterpretations of classic elements: oversized golden toes on shoes, the measuring tape motif revisited as a couture trim, and handbags that look like they’re straight out of an art gallery—Mrs. Potatohead for the Place Vendôme.

Schiaparelli is, above all, about surprise. It’s couture that’s never afraid to laugh at itself, to shock and seduce in equal measure. In a world increasingly obsessed with minimalism, Schiaparelli dares to embrace extravagance, drama, and the beautifully bizarre—echoing the spirit of Elsa herself, who once said, “In difficult times, fashion is always outrageous.” Whether it’s on the runway, the red carpet, or the streets of Paris, Schiaparelli remains a house that understands the art of creating a moment—bold, unapologetic, and unmistakably Schiaparelli.