Today’s best fragrances come with fully transparent ingredients and eco-friendly cred.
Clean fragrance used to sound like a trade-off—less scent, less glamour, less everything. But in 2025, it’s where all the action is. With growing demand for non-toxic, environmentally responsible products, the fragrance industry has finally caught up. Big brands are cutting out the junk, leaning into sustainable practices, and putting transparency front and center. It’s less about going full granola and more about knowing what you’re spraying on your skin. Here are some of our top picks for clean and sustainable fragrances that don’t skimp on style or scent.
Henry Rose – Windows Down
A burst of citrus and orange blossom from the first EWG-verified perfume line, and a testament that clean ingredients can still deliver a luxury vibe.
Ellis Brooklyn – Sun Fruit
A playful blend of sunny citrus, jasmine, and fig from a cult-favorite clean fragrance brand, basically a chic summer vacation in a bottle.
Skylar – Vanilla Sky
A cozy concoction of pure vanilla and cappuccino with a hint of caramelized wood, crafted to be 100% vegan and cruelty-free (and free of the usual nasties) so you can indulge your sweet tooth guilt-free.
DedCool – Milk
A subtle mix of bergamot, white musk, and amber that smells like your skin but better, from a gender-neutral fragrance upstart making waves with its vegan, non-toxic, and biodegradable formulas.
By Rosie Jane – Leila Lou
A delicate fusion of pear, jasmine, and fresh-cut grass that feels as easygoing as a white tee and jeans, crafted by an early pioneer of the clean perfume movement.
Clean Reserve – Rain
A dewy, rain-kissed fragrance with soft floral notes and earthy vetiver – and that vetiver is sustainably sourced from Haiti to support local farming communities.
The 7 Virtues – Vanilla Woods
A warm vanilla with hints of fresh pear and rose, made with organic fair-trade vanilla from Madagascar that helps provide education and healthcare to the farmers who produce it.
Phlur – Missing Person
A whisper-light “your skin but better” musk with soft florals that went TikTok-famous for its intimate vibe, from a reborn indie brand that keeps everything transparently clean in its formulas.
Maison Louis Marie – No.04 Bois de Balincourt
A dreamy sandalwood and cedarwood blend with a subtle spicy finish, offered by a heritage brand that keeps its perfumes vegan and non-toxic while being mindful of the environment.
