Byredo is redefining holiday vibes for 2024 with a collection that fuses Scotland’s storied tartan patterns with the brand’s sleek aesthetic. Embracing the spirit of unity and identity that tartan represents, the new line is all about celebrating connections in style.
The campaign features the mesmerizing twin models Elizabeth and Victoria Lejonhjärta, brought to life by the visionary photographer Tyler Mitchell. Their dynamic presence adds a fresh energy to the traditional motif.
Dive into the “Alphabeta Tartan” series, where vibrant greens, reds, and yellows weave through scarves, blankets, cushions, stockings, and even a chic hot water bottle. It’s the ultimate blend of comfort and sophistication.
Fragrance aficionados rejoice: Byredo’s signature scents—including favorites like “Rose of No Man’s Land,” “Bal d’Afrique,” “Gypsy Water,” “Mojave Ghost,” “Blanche,” and “Black Saffron”—are now available in generous 250ml bottles. More of the scents you love, perfect for gifting or indulging yourself.
For those who love to set the mood, the new “Trois Encens” incense set brings together “Bibliothèque,” “Tree House,” and “Burning Rose.” It’s all about enveloping your space in warmth and elegance.
The makeup line isn’t left out of the festivities. Byredo introduces new shades to elevate your look: the “Eyeshadow 5 Colours” palette in “Transcendent,” mascara in “Magnetic State,” the ever-classic lipstick now in “Flamboyant Red,” and the luminous “Bâton de Lumière” highlighter in “Gilded Memoir.”
With prices ranging from $27 to $650, the collection is available now on Byredo’s website. This holiday season, wrap yourself—and your loved ones—in Byredo’s modern take on a timeless tradition.
