Perfume, but make it an accessory. CHANEL’s latest drop reimagines fragrance as something to be worn—not just spritzed. The COCO MADEMOISELLE Eau de Parfum Intense Purse Spray, arriving this March, merges scent and jewelry in a way that feels as effortless as slipping on a strand of pearls.
Designed for those who want their signature fragrance within reach at all times, the limited-edition spray is encased in an ultra-portable format, suspended from a gold chain with pearl accents—elevating the ritual of reapplying perfume into something far chicer. The bold ambery scent remains untouched: rich, deep, and unmistakably COCO MADEMOISELLE, but now housed in a design that feels like an extension of one’s wardrobe.
Retailing at $195 for a set of three refills (3 x 0.2 fl. oz.), the purse spray will be available exclusively on CHANEL.com and in CHANEL boutiques in March 2025, followed by select department stores. A fragrance touch-up has never looked—or felt—quite like this.
