Rabanne is stepping into a fresh chapter of fragrance, and Gigi Hadid is leading the charge. The supermodel fronts “Million Gold for Her,” a new Eau de Parfum that matches the brand’s forward-thinking attitude and Hadid’s striking presence. This latest launch arrives just as the house, once known as Paco Rabanne, continues streamlining its identity under creative director Julien Dossena. The transition underscores an emphasis on bold, relevant scents that hold their own in a cluttered fragrance market—and “Million Gold for Her” is top of that list.
“‘Million Gold for Her’ reminds me of how Rabanne feels as a brand. It’s powerful and beautiful, with rose, lavender and a salty mineral musk undertone. I love the balance. A lot of my personality has masculine tinges to it, so I like the mix of feminine and masculine elements in a fragrance,” said Hadid in a press statement. Master perfumers Alienor Massenet, Suzy Le Helley, Nathalie Benareau, and Loc Dong took that duality seriously, balancing lavender oil and tonkalactone with hand-pressed mandarin oil, rose oxide, ylang-ylang, and jasmine. A mineral moss accord anchors the blend, while vanilla bourbon absolute adds warmth. Ninety percent of the formula is sourced from natural-origin ingredients—a nod to Rabanne’s ongoing push for a more sustainable footprint.
“This stand-out fragrance is distinguishable by its very masculine and feminine ingredients that we have managed to combine into one beautiful creation,” said Massenet in a press statement. Priced at $95, “Million Gold for Her” is available on Rabanne’s website, cementing the brand’s momentum in the fragrance world. Hadid’s partnership signals a new direction—confident, streamlined, and just edgy enough to keep us watching.
