The rapper’s first fragrance project, set to launch in 2026, is now underway as part of a new celebrity-driven push from Revlon.
Revlon has signed rapper Ice Spice to a global fragrance licensing deal, signaling the brand’s renewed investment in celebrity-led beauty ventures. The partnership will see Ice Spice co-create her first signature scent in collaboration with Revlon’s product development team, with a launch slated for 2026. This marks the company’s first major celebrity fragrance since the heyday of its ’90s and early 2000s portfolio, and aligns with Revlon’s broader push to modernize its brand voice and reconnect with younger consumers.
For Ice Spice, the deal is a high-profile debut in the fragrance world, one that extends her growing presence across the fashion and beauty sectors. “I have been a lifelong fan of Revlon and I am so excited to be partnering with them on my first fragrance,” she said in a statement to WWD. “Revlon is an iconic brand with a long history of innovation, and I am honored to work together with them to develop a fragrance line that embodies me and inspires fans to embrace their individuality.” While no details have been released on the scent profile, packaging, or campaign direction, the partnership promises a product that channels the artist’s style.
Revlon CEO Michelle Peluso framed the collaboration as a key move in the company’s fragrance strategy, calling it “a major step in the revitalization of Revlon’s fragrance business.” The brand has yet to confirm distribution details, but the launch is expected to be global. For now, the project stands as a clear signal of Revlon’s efforts to refresh its relevance—and Ice Spice’s expanding footprint beyond music.
