GODMODE Beauty Is Here to Change the Game

Chloë Grace Moretz and Rina Sawayama launch a gaming-inspired cosmetics line, complete with AI-powered digital perks and an avatar-driven campaign.

GODMODE Beauty Is Here to Change the Game
Source: GODMODE

Actress Chloë Grace Moretz and pop star Rina Sawayama have teamed up to launch GODMODE, a new beauty brand rooted in video game culture. Named after the invincibility cheat code, GODMODE’s inaugural “Genesis” capsule introduces high-performance makeup in an immersive, fantasy-fueled universe.


GODMODE’s identity draws heavily from gaming and tech influences, yet its execution is pure luxury beauty – led by sculptural futuristic packaging and vibrant, high-efficacy formulas on par with legacy brands. At its core, the brand champions inclusivity and creative self-expression, encouraging consumers to play with looks and break traditional beauty rules in the spirit of personal empowerment.

GODMODE Beauty Is Here to Change the Game
Source: GODMODE
GODMODE Beauty Is Here to Change the Game
Source: GODMODE

The debut Genesis line features a curated trio of products – a prismatic duo-chrome highlighter housed in a metallic egg, glossy lip colors, and bold liners – all designed to be mixed, layered and used beyond their conventional purposes. The launch is accompanied by a striking visual campaign steeped in sci-fi lore, even recasting Moretz and Sawayama as cosmic avatars guiding a narrative world.

GODMODE Beauty Is Here to Change the Game
Source: GODMODE

GODMODE’s digital presence is as cutting-edge as its concept, inviting customers into the brand’s universe via interactive “cheat code” features and an augmented reality experience on its website. Launched as a direct-to-consumer venture on the brand’s site, GODMODE has hinted at plans to expand its reach beyond this first drop – from rolling out to more global markets to potential retail partnerships in the future.