This is how you make sun protection a social-media-worthy accessory.
Liza Koshy has stepped into new territory as Supergoop!’s first Chief Super Officer, a freshly minted role designed around the comedian and actress’s magnetic appeal. Known for translating her YouTube humor into mainstream media success, Koshy now turns her attention to the skincare sector, particularly the once-unglamorous world of sunscreen. Her role at Supergoop!, a company recognized for creatively reinventing SPF products, signals a strategic pivot to reach younger, digitally native audiences.
Marking her official debut, Koshy introduced SuperShades, sunglasses embedded with miniature sunscreen dispensers, co-designed by streetwear figure Mattias Gollin. The innovation, intentionally launched to align with the festival circuit, quickly caught attention at Coachella, a calculated move appealing directly to Koshy’s substantial Gen Z following. This tactical collaboration underscores Supergoop!’s ambition to position SPF as not only essential skincare but also as a lifestyle statement, merging convenience with aesthetic appeal.
Yet Koshy’s involvement extends beyond clever products. Leveraging her comedic talent, she plans to deliver educational content aimed at reshaping attitudes toward sun protection. Through a blend of entertainment and information, Koshy aims to destigmatize sunscreen use, repositioning it within a broader conversation about self-care rather than mere obligation.
As Koshy continues her Hollywood ascent—starring alongside Liam Neeson and Arnold Schwarzenegger in upcoming projects—her partnership with Supergoop! marks another milestone in her increasingly multifaceted career. Whether this novel role signifies a lasting shift in skincare marketing or simply a timely campaign remains to be seen, but for now, Koshy’s influence is already resonating well beyond the product itself.
