In 2024, Gucci revisits the equestrian legacy that has galvanized its aesthetic for nearly a century with the 20th anniversary relaunch of its Horsebit fine jewelry collection. The Horsebit, an emblem rooted in the regality of horseback riding, manifests in this latest iteration through a series of sophisticated adornments: necklaces, bracelets, earrings, and rings that echo the elegance of its origins.
The campaign, lensed by Deo Suveera and Pamela Dimitrov, artfully bridges Gucci’s fashion narrative with the refined culture of equestrianism. Featuring fashion models Agel Akol, Ana Rossolovich, Chloe Oh, and Achille Genet, the imagery is as evocative as it is precise, mirroring the collection’s adherence to Gucci’s storied design principles.
This collection is presented in two distinct styles: the rich warmth of yellow gold and the understated luxury of rose gold with diamonds. The yellow gold selections are versatile, featuring three necklaces, including a lariat design and a statement Horsebit pendant, alongside three bracelets that range from a double-chain to a cuff bracelet enriched with interlinked Horsebit details. The ensemble is completed with intricately designed rings and earrings, from small studs to elegant hoops.
The rose gold pieces, accented with diamonds, offer a subtle nod to Gucci’s craftsmanship. Each piece, from the chain necklaces to the refined bracelets, features the double-ring-and-bar Horsebit motif, highlighted with diamonds that capture and reflect every flicker of light. The jewelry pieces vary from single to double-band rings and from petite studs to dangling pendant earrings, each designed to celebrate Gucci’s heritage and its modern reimagining.
The Horsebit itself has been a cornerstone of Gucci’s identity since its first conceptualization in the late 1940s. Originally gracing accessories like handbags and the emblematic Horsebit loafer in 1953, it ventured into the realms of bracelets and watches by the 1970s and eventually evolved into a full-fledged jewelry line in 2004. Celebrating two decades of its jewelry saga, Gucci’s Horsebit collection today stands as a testament to the timeless allure of its designs, continually reinventing itself while staying true to its historic roots.
