In the panorama of fashion, where the ephemeral often shadows the enduring, Proenza Schouler‘s Fall Winter 2024 collection emerges as a testament to evolution rather than revolution, a dialogue between the designers and their muse—the modern woman. As articulated by Lazaro Hernandez and Jack McCollough, this season is not a departure but a continuation, a slow and deliberate journey through the wardrobe of the perennially stylish.
“Back in the day, every season was about a totally new thing, a complete evolution,” McCollough revealed with a reflective tone, hinting at a more thoughtful approach. “We’re trying to think about the woman — building the idea [through] slow evolution, bringing in new shapes, silhouettes, forms, textures, but, ultimately, it’s just the same girl.”
This philosophy is evident in the collection’s embrace of translucency and ingenious styling, elements that have woven through their narrative in seasons past. Sheer fabrics play with visibility, while knits and scarves suggest a state of becoming, a stylish in media res that speaks to the dynamism of their muse. “Sometimes you work on something that doesn’t quite feel complete for the season, so you put her on hold — maybe it’s complete next season and you put it in next season,” Hernández shared, underscoring the patience that permeates their creative process.
Among the highlights, lace dresses crafted from embroidered tulle stand out, embodying a deconstruction of form down to its essence before being reimagined into draped masterpieces. These pieces, Hernandez notes, were a year in the making, a testament to their dedication to craftsmanship and timing. The collection’s genius lies not in singular, attention-grabbing pieces but in its holistic view of the wardrobe. It offers elegance in outerwear, versatility in layers, and a nod to the contemporary in low-rise skirts, avoiding the pitfall of generational clichés. “The beauty of the consistency we’re trying to achieve throughout the seasons is that we can save them for another season, bring them up later,” McCollough reflected, emphasizing a desire to create lasting, meaningful fashion.
Accessories, too, reflect this ethos. The selection of shoes and bags for Fall 2024—flat soles, leather loafers, boots, slinky sandals, shoulder bags, and sculptural evening clutches—aligns with the Proenza Schouler woman’s life, one that is both busy and full, demanding both style and substance.
In essence, Proenza Schouler’s Fall Winter 2024 collection is a narrative of continuity, a dialogue with time itself. It’s not about the ephemeral thrill of the new but the enduring elegance of evolution. In the words of the designers, it’s about crafting clothes “that you’re going to own for a long time,” a philosophy that, perhaps, we should all embrace a little more eagerly.
