In the luminous aura of the CHANEL COCO BEACH 2024 collection, a seamless fusion of elegance and leisure unfolds like a panoramic view of a perfect summer. Captured through the lens of Cass Bird, the campaign transforms model Olivia Vinten into a vision of seaside chic, set against a backdrop of quaint fisherman’s houses, vibrant beach cabins, and the serene swirl of a turquoise pool.
The essence of CHANEL’s latest offering lies in its effortless encapsulation of the spirit of coastal living, inspired by Gabrielle Chanel’s own affinity for the sea. The campaign’s visual narrative extends an open invitation to the viewer to dive into a sun-drenched escape, emphasized by a joyously rhythmic film that complements the collection’s vivid imagery.
This season, CHANEL redefines beachside luxury with standout pieces, such as the asymmetrical, golden swimsuit that gleams with a jewel fastening—a glamorous nod to the opulence of summer. The nautical echoes of Gabrielle Chanel’s favored sailor tops are cleverly reimagined in a stripy swimsuit variation. The collection’s palette extends to soft, sunny hues with ensemble pieces like pastel strapless swimsuits paired with denim shorts, and a peach-coral bikini set that embodies the vibrant, youthful energy of the line.
The iconic CHANEL two-tone motif is seamlessly woven into summer staples; black and white make their mark on a sleek zip-up jacket paired with white openwork cotton jersey shorts. Adding a dash of drama, black and pink stripes adorn trousers fitted with elegant braces over a striped bikini top.
The accessories define summertime splendor: from hoop earrings and necklaces to cuff bracelets adorned with oversized gold double Cs, each piece adds a layer of sophistication. Complementing these are practical yet stylish items like large striped beach towels, a raffia-effect woven tote, and a bold yellow terry beach bag, perfect for any summer adventure. Oversized, pastel-hued sunglasses complete the ensemble, ensuring every moment under the sun is a statement.
With this collection, CHANEL not only captures the carefree allure of summer but also reflects a chic state of mind and art de vivre, perfect for those looking to imbibe the season with style and insouciance.
