Gustaf Westman just made a handbag for bread. Yes, really. It’s pink, spiral-shaped, and debuting in Paris this weekend.
Forget designer logos. This summer, the accessory turning heads is baked-in. Gustaf Westman, the Swedish designer behind curvy mirrors and candy-colored furniture, is diving into Parisian carb culture. His latest creation? A spiral metal baguette holder painted a cheeky pink, merging art with the practical charm of transporting fresh bread.
The holder, a swirl of lacquered steel, cradles a classic baguette perfectly, leaving crust exposed just enough to turn heads. It sounds niche, but Westman confidently blends kitchenware and couture. It’s art you can carry, practical enough to deflect curious looks on the Métro.
Launching at Westman’s weekend pop-up in a Marais apartment, the baguette carrier is part of his summer tour, recently touching down stylishly in Copenhagen and Berlin, with Madrid and Amsterdam next. These casual apartment settings embody Westman’s signature vibe: design that lives comfortably in real spaces.
Fashion has flirted with bread before. Panera’s viral green “BAGuette” purse, anyone? But Westman’s version feels elevated, witty, and genuinely stylish. Vogue recently caught him at Dior’s menswear crowd, baguette sling in tow, perfectly capturing fashion’s playful spirit. And with Paris Fashion Week imminent, timing couldn’t be better.
Will Westman’s bread bag revive the original baguette bag à la Fendi’s early-aughts moment? Time will tell. Until then, grab a loaf. Bread is officially fashion.
