Frankies Bikinis is going bridal. The swimwear label's first wedding collection, "The Bikini Bride," designed by Paige Lorenze, runs the length of a destination wedding, from the bachelorette trip to the ceremony on the sand to the pool afternoons after the vows.
Instead of one white gown carrying the day, the capsule breaks a wedding into a run of separate occasions across a warm-weather weekend, each asking for its own outfit, most of them closer to the water than the altar.
Lorenze's pieces keep the easy, romantic feel the brand sells across its swim line. Frankies promises "sunny ceremonies, barefoot vows and forever love," a line that reads warm and informal.
Brides increasingly want pieces with a life past the wedding weekend, clothes that feel celebratory without boxing them into one fixed idea. Swimwear that works for the ceremony and the honeymoon answers both at once.
Whether brides want their wedding looks to double as honeymoon looks is what "The Bikini Bride" is built to test.
